TradeFi, the newest product on BridgeDeFi’s BridgeGrow platform, is making a splash in the investor market as an excellent place to park your funds. TradeFi harnesses the expertise of a professional, human trader to generate consistent, sustainable profits with funds raised from TradeFi NFT sales.The profits are generated utilizing strategic trading and rigorous stop-loss measures to minimize risks and increase wealth. 

Tune in on YouTube to BridgeDeFi’sTradeFi Touchbase Episodes as BridgeDeFi’s managing director, Malcolm Dare, and expert trader, Ashley Murphy, discuss trading, strategy, and predictions of the market.​

Below is an abbreviated version of the transcript from TradeFi Touchbase: Episode 1.

See the whole episode with visuals graphs on our YouTube channel: ​

Welcome to our BridgeDeFi and TradeFi NFT chat with Ashley Murphy, our expert trader.

Ashley's going to be chatting with us about the markets, how they work, what he looks for when he goes into a trade, and things that we need to be aware of.

He's going to be telling us more about how the trades arelooking,and also what's happening in the market, giving some explanations on what we should be looking out for.

Let’s just dive into it straight away. Ashley, welcome. How are things going today?

Alright, great.Thanks, Malcolm.Hi, everybody. 

We’re looking pretty good at the moment. I must say 

I'll quickly run through a little bit of tech analysis just to show those of you that are not familiar with trading. Not to worry, I'm sure you will pick up things as we go along. For those that do,we're looking at the daily chart. We've 

 that's been going on for a pretty long time now. Each one of those candles represents a day just as a quick explanation.You can see 

we've been on a steady decline in the price of Bitcoin.

We've been moving on this downward direction for the last two months, after the most recent high that we saw at just over $31,000, (very short lived, 

 in my opinion). We've got quite a healthy pullback correction now and you know just with all corrections 

when are we going to see some kind of a bounce

 and then the price’ll probably go back up again to retest that previous line or 

are we going to see the price drop down even lower?

You can see from the swing low to the swing high showing us 

. So there's a big possibility that’s the next leg down. If the price breaks through this green bar, you're looking at a significant level of support going back all the way to August, 2022. 

It's the first time we've actually come back to these levels for quite a long time now.

bull rally actually started around Thursday 29th, December 2022 and it ran all the way to April (2023).

You can see this big drop here, on the 14th (of June), which was two days ago when the CPI and the PPI report dropped.

 Jerome Powell actually dropped a little bit of information that I think he didn't really wanna do intentionally

, but he did.He said that it looks like they're going to keep pushing the interest rates for the next couple of years, but they actually did nothing.They kept it the same. They didn't increase or lower it, which was pretty bullish. So, when he opened his mouth and he said that this is going to go on for a couple of years, I think it brought quite a bit of negativity into the market. People panicked a little bit, 

 over the next few days, I think there is 

a very big possibility we could see the price go and retest the 26226

the price needs to drop another 6.7% more or less for us to reach the golden pocket. 

And you can see from the timestamp, the time effect is 64 days. On these macro charts, on the dailies and the weekly, we know that things don't just happen. We need a bit of time and unless we didn't break through, we can see the 

…and we held it. It did breakthrough a little bit. This is what we call 

, and these are areas of high liquidity. So, if you go to CoinGlass and have a look at the liquidations that were done on that, I think it's like 

It's not the place where you want a short position. I opened up a small long and it worked out pretty well. Maybe I exited the trade a little bit early, but that's fine. On taking profits,one wants to take profit when you can, but we 

don't just randomly bounce into trades. If you're going toopen up a trade and you haven't got a proper trading plan, well, then you don't know what you're doing. 

Every single trade we do, we plan out very carefully before we enter

 and there's a level of discipline to that trade as well.

We accept our losses even before we enter the trade. 

So, I know if I'm going to run a 10% on a $30,000 equity trade, my 10% is the $3000 and I'll put in a 5% stop loss. I've accepted the loss before I entered the trade. Then I can go and sleep without, you know, pulling my hair. I can have an easy night's sleep instead of sitting there worrying.

MALCOLM: Just quickly before we go, just so we can understand, exactly where would youenter a trade and where would you exit a trade?Give people an idea of how you would trade.

, regardless of whether it's a long position or a short position, you always want to 

. These are the most common areas where traders, especially retail traders, will look to put in trades. For example, the Golden Pocket is a very well-known area. All the algorithms that are written for the exchanges are written based upon the Fibonacci retracement tool. 

The big traders, the money makers, can see where the retail traders are putting their orders and where they're putting their stop losses. 

It's not a question of where you enter, but when you enter. 

If you go into the market too early, you're going to get stopped up because that's what they're going to do. They are looking for liquidity. You’ve got to remember 

they need liquidity to move the markets. 

And where do they get the liquidity? Unfortunately, it’s given. They go and find it. They're going to take it from all the retail traders and from the dumb money. 

As traders, because we're not privy to all the info and data that the whales, the money makers and the market makers have. 80% of traders lose money. You’ve got to be the 15-20% that will actually do well with training. 

they become the 20% is because they put themselves one step ahead of the money makers. 

You have to be as smart and maybe, a bit smarter. We know what they're doing, and we need to protect ourselves. The normal retail traders get stunned time and time again because they keep making the same mistakes over and over again. 

If I'm looking for an entry, first of all, I'm going to go and have a look at order blocks, which I'll explain to you later what those are. I'm going to be looking for areas of high liquidity, and then I'm going to be looking to place a long position. 

Remember-we always long into strength and we shorten into weakness.

I went with the long position and I was 100% right

. We went green and you can see the price bounced off the support. Now,it's gone up and we are doing it all over again. Basically, we reached a new high. We are going to see that it's breaking through and a lot of people think this could be a good place for a short. NO, NO and NO. Again, you never do it. You never short at levels of support until it's broken. 

The Golden Rule: You never short positions at the levels of support, just like you never long positions at levels of resistance.

Today and over the weekend I'm looking to run a long position. 

We would run the stop loss maybe a little bit lower just so that we don't get wrecked. 

A lot of traders either run too big a stop loss or run it too small. 

And then what I'll do is aim for around 26, which would be the next level of resistance for taking profit. It's not bad. 

but on a 10X leverage trade, that's 27%. So wonderful. Not going to complain about that.

 We've got two positions already in the last couple of days of really pretty decent trades. If one stayed in that position and you entered there, you're now looking at 4.7.

Excellent. You know, we spoke about this a few days ago where 

we could find ourselves in a trade for possibly even weeks at a time if they are really strong positions.

 Yeah, but for the meantime, a quick little prediction here for you,I think we're going to see this back into the golden pocket over the next month or so.I think this is inevitable. I think that GoldenPocket is inevitable.We can absolutely see that we are in a downward trend and we have been for the last two months that's looking at from a macro scale, and we always must give macro scales preference over short time frame analysis.

 Remember the beauty of what we're doing with TradeFi and what Ashley is doing means 

we can make profit on longs and shorts, because we trade both

. So yeah, don't think, “Ohh wow, the markets going down, what's happening?” We still make profit from both, and that's the beauty of this product. Get ready to learn a lot more about trading because 

 Can I just say one more thing? I’d just like to tell all the investors, as a trader, I want you to know this: 

No matter what direction the market moves, as a leverage trader, I make money.

 Whether it goes up, sideways or down. It’s why I'm a leverage trader because it allows me to trade the market in whichever direction, so I really don't care what the price of Bitcoin is. It's irrelevant to me. At the end of the day, all I care about is market analytics, the analysis of the charts. 

All I need to know is what direction the market’s moving and we can make money.

Want to learn more about TradeFI and how you can get involved? Check out 

 on our website for more info. YourTradeFi story starts today.

TradeFi Touchbase: Episode 1

In recent years, blockchain technology has gained a lot of attention and transformed various industries. Businesses are now tapping into blockchain technology for funding. Specifically, businesses are using non-fungible tokens (NFTs) to manage their business systems, increase profits, and provide better customer experiences. NFTs offer several benefits for businesses, including the ability to reward investors and clients with specific rights or ownership written into smart contracts. BridgeDeck is a community-driven business solutions platform that uses NFTs to help traditional businesses and crypto projects achieve their goals. This article will delve deeper into the benefits of using NFTs for businesses and investors, the risks and rewards involved, security measures, and the requirements for BridgeDeck participation.



Using NFTs for businesses offers numerous benefits. One significant advantage is the ability to manage business systems, increase profits, and give a better client experience. Raising capital is one of the most challenging aspects of funding a new business or cash flowing an existing business. Conventional methods, such as bank loans, venture capital, or angel investors, are expensive and often require the entrepreneur to give away a large percentage of their shareholding. NFTs provide a more viable way for businesses to raise capital, either for new products or expansion, without giving away control of their company or being indebted to banks.

Raising capital through the sale of NFTs is a game-changer, offering a faster, more sustainable way of increasing profits. NFTs also offer several options for businesses to reward their investors and clients. The business can use NFTs to provide clients with special offers or discounts, create a loyalty program, or benefit from a company’s revenue. The introduction of the NFT creates new opportunities for increasing profits.



NFTs, combined with smart contracts, offer the owner and seller opportunities that aren't possible with conventional methods. For instance, the owner of the NFT could have a share in future product sales, discounts on products or services, trade/sell the NFT for profit. They could invest in the lifetime of a product or service, earn passive income, and have an asset with the potential for future growth.

NFTs grant specific rights or ownership written into the smart contract. NFTs allow for new ways of getting returns on your investment through discounts, rewards, passive income, and owning digital assets, while reducing the risk by sharing in the investment with others.



BridgeDeck has developed a secure environment that brings together entrepreneurs and investors. BridgeDeck verifies each business or project who have campaigns on their platform, and obtain binding, legal documents holding them liable for their commitments. This provides investors with the assurance that they are putting their money in a company or startup that has been fully verified. BridgeDeck also has certain participation requirements for businesses and crypto projects that must be met before the can start a campaign on the platform. Furthermore, BridgeDeck creates and deploys smart contracts and provides multi-sig wallet services, which can only be accessed when both the business or project and BridgeDeFi.com have signed off for approval.



As with everything that BridgeDeck does, security is its top priority. Thanks to blockchain technology, NFTs are secure for the business owner as well as the investor. All transactions can be verified on the blockchain. Additionally, BridgeDeck has put procedures in place to help NFT holders feel more secure about purchasing an NFT in a product/project. For example, funds paid for an NFT are held until the campaign has reached its minimum threshold. If a campaign does not meet that threshold, a refund will be given to the holder of the NFT. Depending on the nature of the project, the business or project will have to meet milestones and show proof of work before they are granted a “Draw of Funds”. This protects the NFT owners’ investments, and if the milestones are not met, the remaining funds will be returned to the investors.



To participate in this innovative business solution, businesses or individuals with campaigns on our platform must meet the following requirements:


d. Previous capital raises for the business

e. Federal EIN # (United States) or Government Issue Tax ID #

Business plan for Start-Up or new venture containing:

b. Where business will operate (Corporate Office Address)

c. Required milestones that will need to be met to receive funds

d. Company financial statements or financial forecasts

a. Required of CEO or Head of Organization Finance Officers

Financial Audits – For NFT reward distribution

BridgeDeck offers a solid foundation for your NFT campaign. Their team has the technical knowledge and professional resources to help businesses create a pitch page on the BridgeDeck platform to market, mint, and release their NFTs. BridgeDeFi.com has developed BridgeDeck with the objective of bringing together entrepreneurs and investors in a secure environment. BridgeDeck is a new and innovative approach for startups and established businesses that wish to raise capital for new products, expansion, initial company funding, or bringing their business to the blockchain.

To learn more about crypto and blockchain technology join our communities here.

BridgeDeck - BridgeDeFi's New Platform to Bring Business to the Blockchain

Impermanent loss (IPL) is a risk that can occur when providing liquidity to a decentralized finance (DeFi) protocol, specifically when providing liquidity to an automated market maker (AMM) liquidity pool.

An AMM is a type of smart contract on the blockchain that allows users to trade assets without the need for an order book. Instead, it uses a mathematical formula to determine the price of an asset based on the amount of supply and demand in the liquidity pool.

When a user provides liquidity to an AMM pool, they are typically required to deposit an equal value of two different assets. For example, if a user wants to provide liquidity to a trading pair of BTC/USDC, they would need to deposit an equal value of BTC and USDC. In return, they receive liquidity tokens that represent their share of the pool.

The risk of IPL arises when the value of the assets in the pool changes in such a way that the user's share of the pool becomes worth less than the value of the assets they deposited. For example, if the value of BTC in the pool increases relative to USDC, the user's share of the pool will decrease in value.

In other words, IPL is the potential loss of value that liquidity providers may face due to the volatility in the assets they provided to the liquidity pools. This is a risk because the value of the assets in the pool can fluctuate, and the liquidity provider may not be able to withdraw their assets at the same value they deposited.

It's important to note that IPL is not a guaranteed loss and it can also be reduced by monitoring the pools, adjusting the amount of assets provided or choosing pools with a low IPL risk. Also, it's important to consider the trading volume and the liquidity of the pool, as well as the overall health of the network of the DeFi project.

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What is impermanent loss

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TradeFi Touchbase: Episode 1

BridgeDeck - BridgeDeFi's New Platform to Bring Business to the Blockchain